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AZ Group delivers successful marketing solutions that meet and exceed our clients’ expectations. Our expertise in web design, graphic design, photography and communications allows us to nurture strong brands for our clients. From logo development to finished projects, we develop marketing solutions that sell our client's products and services within their community and to the world.
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>A great communications program or campaign always begins with a great brand identity. Our recommendation is to always begin the process by evaluating the core goals of the communication. The optics must register positive to their intended market audience.
How is this achieved?
Only with having the right sensitivity to our clients needs and goals; through research of the specific industry and target audience and by the cumulative effect of knowledge and experience gained from each consecutive design exploration. The end result should be simple, memorable, reproduceable, and adding in communicative value to the principal goal.
The eureka moment...
The designer's role is to facilitate a creative process for all involved. A designer's goal is to act as catalyst for the client through exploration and discovery, to reveal findings that may have never been considered before. Inspiration comes; after a lot of flexing... :)
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Leaping Deere Legends
Leaping Deere Legends is a new attraction featuring a museum collection of John Deere tractors and memorabilia. Visitors can experience "Amazing Family Farm Fun" in the huge corn maze and participate in other family oriented activities. The goal in the development of this logo was to convey the farm fun message centering on the main theme of John Deere collectibles. The resulting logo communicates this message using a caricature of a farmer on a "leaping" John Deere tractor. The traditional green and yellow colours were used to immediately tie-in the John Deere brand. The Leaping Deere name and logo creates an inviting, light-hearted atmosphere for John Deere enthusiasts to enjoy.
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Chianti's Bistro & Lounge
In designing the logo for this new restaurant, our goal was to convey the owner's hopes and dreams for a restaurant that was to be all about the love of great food, fine wine, and the arts. In developing the logo, we endeavoured to portray Chianti's in keeping with these themes, strong and memorable, yet whimsical, fun and inviting too. The resulting design was a bronze winner at the 2003 Summit International Creative Awards!
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Polymer Products Inc.
This identity design is for a manufacturer that takes spent polymer from sources such as automotive plastics, and recycles them into alternative building products. One example is their Polyslate product which is an alternative to asphalt roofing shingles and similar in look to more expensive slate roofing. The logo graphic symbolizes the process of taking various polymer inputs and blending them into a useful, good idea solution. The green and blue colouring expresses the environmental nature of the company. |
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Dairy Capital Run
This annual event, an important fundraiser for the Woodstock General Hospital Foundation, required an updated look and branding to attract new sponsors and improve community awareness and participation. This new logo depicts a newly stylized running cow with a fresh colour scheme. This new logo and associated campaign helped to attract new sponsor interest and boosted attendance to a record number of participants in its first year of use.
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eKOCOMFORT™
This design expresses a unique home HVAC concept whose development was spearheaded by Natural Resources Canada. eKOCOMFORT provides a complete system combining the functions of space heating, ventilation and hot water heat with additional functionality for air conditioning. The system offers superior energy efficiency and performance. The finished identity design symbolizes tranquil comfort within air, water and temperature. The mark serves as a standard for achieving optimum states in efficiency and comfort for indoor climates. |
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BOS Smoked Fish Inc.
BOS Smoked Fish Inc. is a family run business that imports and sells a variety of smoked fish products in North America and Europe. This identity brands the family name BOS and clearly identifies it with the fish industry. The sharp angles contrasted with smooth shapes and two shades of blue help communicate the concept further. |
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InfoEnergy Prepaid Power
This design for a prepaid power card was created for the first satellite installation of smart hydro meters in North America. InfoEnergy provides detailed usage data and assists its users in monitoring their consumption of hydro electricity. The logo identity was created to convey this dynamic new relationship between consumers of electricity and the ability to have real time usage statistics.
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Sertapak 20th Anniversary Logo
Sertapak, a leader in custom packaging solutions for industry, recently celebrated their 20th anniversary in 2002. The theme of anniversary activities was to be ’the Roaring 20's‘ with a period look and feel. Our simple geometric design depicts a cube box, with a stepped (art deco) ’20‘ and ’02‘ juxtaposed which also conveys ’2002‘, the year of the celebration. The playfulness of in or out optics of the isometric design supports the creative problem-solving emphasis of the company. This application shows a label that was used on all correspondence throughout the anniversary year. |
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Growing Up Healthy in Oxford
This brand was developed as an out growth of material produced for Early Years Oxford an initiative led by the Ontario government. The mandate of this organization is to educate the public to invest in the lives of children in their early years through literacy and other child focused community programs. This logo builds on a theme of ’growing‘ which suits Oxford County well as it is located in an important agricultural region in Southwestern Ontario.
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